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SEA Corporation, San Juan Construction, American Securities Programs, Armorworks Enterprises, Stedmen & Dyson Sturctural, Tecnico Corporation, QED Systems, KeyLogic Systems Inc. and DWG & Associations have something in common. They are relatively small to medium sized companies that have scored a government contract worth at least twenty million dollars.
There is at least one more thing they have in common. They each have a government friendly web portal specifically relating to the public sector purchasing agent. In other words, these companies have a government friendly web site.
Is there a correlation between a government friendly web site and government sales? You bet there is. In each and every major category, companies that get the most sales from public sector purchasers have a web site or web portal exclusively devoted to government purchasing needs.
It is a commonsense notion but not necessarily simple to comply. Sales to government is a tangenal market for some companies and online content used for commercial or even consumer clients is the content a government buyer sees by default. Unfortunately, the online buzz that might compel a regular business client is not going to impress a purchasing agent whose mission each day is to source and buy products, services and equipment.
Companies with the short end of the stick are left wondering why the competition gets the contract. It is the difference between survival and moving forward. And, in this reset economy, every market is important.
With billions of dollars spent every year, the federal, state and local governments collectively represent an area for growth for those companies that make their business accessible. A good starting point is a landing page devoted to government content relating to your particular products and services.
What else do you need? If you are interested in seeing some of the moving parts to a web portal that will help build government sales, contact Government Supplier Web Development Services for more information by phone at (805) 884-8326 or by email at r.flores@federalbuyersguideinc.com
The author, Rick Flores, specializes in small and medium size business strategy and has worked in the publishing, e-commerce marketplace, online travel, advertising, and outsource call center industries. He has been founder, president, and key partner for various start-ups and venture backed businesses with special focus on B to B marketing and building business relationships between large corporations and institutions with small and diversity owned businesses.
For more information on marketing to government: here.
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